A custom, fast, local-SEO-ready site for a new bike repair and hire business, built with AI.
Muddyworks is a new bike repair and hire business in Hastings, East Sussex, covering Hastings, Bexhill and Battle. The owner wanted a site that looked like the business (80s racing stripes, no off-the-shelf template) and could actually get found by locals searching for a bike mechanic.
It took plenty of back and forth. The first version launched with an introductory price, and the owner then decided to charge normal market rates, so the pricing and every page that mentioned it changed. The illustrated hero was swapped for a real photo of the workshop, because a real photo builds more trust than a drawing. And I held off on a pile of town-by-town pages until each one had something real to say, since thin copy-and-paste location pages tend to do more harm than good.
It's early days. In November 2026, within weeks of launch, the site was showing in Google's natural results for "bike mechanic Hastings" in a private browser window. I'll update this page as there's more data from Search Console.
Have a look at the finished site: Muddyworks bike workshop.